Hi there,

I hope you're having a wonderful winter so far. I am in my home office in Asheville, and out of my window, the Smoky Mountains have a fresh layer of snow.

I recently had a great catch-up conversation with a camp colleague who reminded me how great Seth Godin’s book Purple Cow is.

In it, Godin argues that the only way to survive in business is to be "remarkable." The title comes from a simple metaphor: if you’re driving past a field of brown cows, you eventually stop looking. But if you saw a Purple Cow, you’d stop, stare, and tell everyone you know about it.

There are lots of great summer programs out there. But when boys return home from Chippewa as better and more resilient versions of themselves, there is no doubt that this particular summer camp does something for boys that is truly remarkable, something that makes you, as a parent, stop and stare.

In Godin's framework, a Sneezer is an authority in a niche with a high "social multiplier." When they encounter something remarkable (your "Purple Cow"), they "sneeze", spreading the idea to their network. For example, I am a die-hard sneezer for this incredible Indian restaurant in AVL.

In the summer camp industry, where word-of-mouth is the most powerful currency, Sneezers are our most valuable asset.

This is where we need your help!

Would you be willing to be a “Sneezer” for Camp by sharing photos of your son at camp and/or a story from his camp experience on your social media?

If you are game, just hit reply and let me know. We have photos, and to help with any writer's block, we have some sample language you can use.

When more families discover what makes Chippewa special, it strengthens our entire community by creating richer experiences, deeper connections, and an even more vibrant environment for all our campers.

Thank you in advance for giving this some thought.

Grateful for our camp community,

Ryan

P.S. I love talking about all things camp! If we haven't connected yet, feel free to pick a time on my calendar to chat!

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